Build a better online persona : 4 steps
Social networks, including Facebook, Twitter and LinkedIn, have enabled everyone to become instant publishers. As a result, the content attached to our names will continue to shape perceptions of us both professionally and personally.
This has been a particular challenge for Generation Y, the group of individuals that grew up with Facebook when it was limited to “@edu” e-mail addresses. After people in Gen Y’s future workplaces got their hands on the technology and “friended” the younger set, college students had to rethink the content posted to their profiles at various social networking services, says Dan Schawbel, author of the new book Me 2.0: Build a Powerful Brand to Achieve Career Success.
Complete articles : http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9132244&source=rss_null16
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