Best Practices and How To Set Up Custom or URL Channels in Google AdSense
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Google AdSense advertising program provides publishers ability to set up reporting channels, that enable publishers to track and view detailed reporting about the performance and revenue of specific pages and ad units. Although channels does not have any effect on your earnings or ad targeting, but with the detailed statistics, publishers can optimize the content and placement to maximum ads revenue from Google AdSense program.
There are two types of channels in Google AdSense, namely URL channels and custom channels. The advantage of URL channels is that it can track ads performance without modifying ad code, as it’s based on a full or partial URL, but it’s only available for AdSense for content pages. Meanwhile, custom channels allow publishers to track the performance and variety of metric of specific ad units based on your specified criteria across a range of URLs.
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